“Follow the sun” took on a whole new meaning with the official Beatles Beach Hat — cotton twill, flocked with the band’s faces and facsimile autographs, and licensed through a chain running from Kangol in the U.K. through Puritan Fashions in the U.S. One phone call from February 10, 1964, the day after Sullivan, locked in the sublicense — and a $1,000 down payment.

The perfect way to dry off after a day of Beatlemania at the beach: a 35”x66” cotton terry towel featuring hand-drawn sketches of the band in vintage striped Victorian bathing suits, based on photos band photographer Dezo Hoffmann took on July 27, 1963. NEMS-licensed and manufactured by Windsor Textile Co. of Chicago, it made its way to consumers via Cannon Mills’ Towel Decorators — proof and “Yeah! Yeah! Yeah!” printed right on the terrycloth.

Chasing the Fab Four across the globe was hungry work — good thing the Beatle Belt was there to cinch up those suddenly-roomy trousers. Dame Belt & Bag, Seltaeb’s third licensee, ran through a surprising range of designs — soft black leather with metal medallions, plastic-and-brass loop belts, cord versions with vinyl or silhouette medallions, even vinyl belts in red and blue with the Fab Four’s faces on the buckle.