Unlike the hundreds of licenses NEMS and Seltaeb issued across the West, Japan saw none — local companies had already trademarked “The Beatles” under Japan’s first-to-file system before NEMS could register. The result: a market split between export-only toys made for U.S. firms like Remco, unlicensed local novelties NEMS couldn’t stop, and official items limited to imports and 1966 Budokan tour merchandise like flags and programs.