Capitol Records kicked off its "Beatles Campaign" in late 1963 with 3" plastic pin-back buttons manufactured by Kenmar Sales, intended for sales staff, DJs, and radio giveaways. When Seltaeb licensed Green Duck Metal Stamping as the official button maker in February 1964, Capitol quietly dropped its own version — while Snapix pressed ahead unlicensed with a 12-color variant, backing off only after Green Duck threatened legal action.