Capitol Records kicked off its "Beatles Campaign" in late 1963 with 3" plastic pin-back buttons manufactured by Kenmar Sales, intended for sales staff, DJs, and radio giveaways. When Seltaeb licensed Green Duck Metal Stamping as the official button maker in February 1964, Capitol quietly dropped its own version — while Snapix pressed ahead unlicensed with a 12-color variant, backing off only after Green Duck threatened legal action.

Going over Beatles buttons and pins could take up pages and pages in any book. These items came in every color, shape, style, size, and version you could imagine, known as ‘buttons,’ ‘pins,’ ‘pin-back buttons,’ etc. We’ll tackle this fantastic collection of items the best we can. Examining the licensing of Beatles buttons in the mid-Sixties is a daunting task. Many buttons were produced, but only a handful were ‘licensed.’