World Candies (Brooklyn, NY) tied this 1966 "Yeah Yeah Candy" into Beatles cartoons, packaging it in six color-coded boxes — John in red or green, Paul in orange or pink, George in yellow, Ringo in blue — each promising a "Free Guitar Sweepstakes" entry. Master boxes came bundled with a bonus plastic Ringo hand puppet, and collector Richard Schneiderman still recalls handing the sticks out at Halloween decades later.

Ben Cooper Company's 1964 flannel-and-rayon costumes, masks painted by artist Frank Romano, let kids trick-or-treat as any of the Fab Four — though shipping boxes always held 5 Paul, 4 Ringo, 2 George, and just 1 John, making his costume the rarest today. Per Nat Cooper's son Ira, the colorful smock design wasn't mandated by the licensor— just a bet that bright stripes would outsell a dull suit on store shelves.