Wigs (in Venezuela) | Beatles memorabilia
Even in Venezuela, you could find Beatlemania! This 1965 newspaper ad advertised licensed Beatles wigs imported from the U.S. It also reminded the reader about the “carnival and eye masks” they sold. Research suggests that Favema imported Lowell Toy Beatles wigs from the U.S. (they were licensed) and sold/distributed them from this location. We believe it translated:
BEATLES WIGS
Imported from the U.S.A., licensed by the Beatles themselves.
"Manufacture and import: negrita masks with wig from Bs. 78 per dozen; without wig from Bs. 21 per dozen. Fabric masks, very shiny, from Bs. 42 per gross.
Wholesalers and distributors: at FAVEMA you'll find all the new items that will be hits this Carnival season. Remember — we await you at any hour. Venezuela Ave., across from the highway, Bello Monte. Tel. 71.07.78."
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The advertiser handled the importing of the wigs, and FAVEMA was the place where wholesalers and distributors found the novelties (to stock up for carnivals) - the wholesale outlet or showroom.
The actual address was :
Av. Venezuela, frente a la Autopista (the shop on Venezuela Avenue)
Bello Monte (the district/neighborhood in Caracas - in the Baruta area)
Telf. 71.07.78
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